~Bill Gates
Founder of J.W. Crawford Management & ARMS Reach Media. A few months ago, I met a local business owner named Robert...
Just a rock-solid business built on doing right by his clients. He had a small team, a solid reputation, and plenty of drive. But there was one big problem…
Robert was practically invisible.
The average person in town had no idea who he was or what he did. His competitors, meanwhile, were showing up everywhere. One was regularly quoted in the local paper. Another had a recurring spot on the morning news. Yet another was being interviewed on local radio and podcasts.
He was doing great work, but no one was talking about it. No media mentions. No inbound press. Just a few referrals trickling in from folks who had worked with him before.
They just didn’t know he existed.
That’s when everything changed.
We helped Robert create a strategy to show up consistently in his local media. Not once a year. Not just during special events.
For Robert, this meant showing up in all the right places. Within a few weeks, his name was popping up in the city newspaper. A local morning show booked him for a live interview. A podcast invited him on as a guest. And a well-known local radio station brought him in for a Q&A segment.
We turn attention into appointments using a stacked AI engagement system that meets your leads the moment they show interest, and follows through until they’re ready to buy.
Here’s how it works:
1. Anonymous Visitor Identification
Most visitors leave your site without saying a word. We change that.
2. On‑Page AI Agents
Our custom-built on-site agents (not those clunky bots you’re used to) engage visitors in real-time.
They welcome prospects, answer common questions, guide them to your offer, and even schedule appointments directly from the page.
Think of them as your 24/7 media-trained concierge.
The moment a prospect interacts, even if they don’t convert right away, our system kicks in with multi-channel follow-up.
Text, email, voice drops, even Messenger.
All of it crafted to feel personal, human, and timed just right.
We respond with warm context-aware messaging that mirrors your prospect’s behavior and intent.
For Robert, this meant more than just being seen.
The system got him paid.
🚫 No effort on your part beyond showing up to interviews
🚫 No generic traffic with no conversion plan
We’re different.
$97/ 1 time*
Write 2 Local Press Releases
Local PR Outreach Campaign
2 Feature Media Guarantee
List of media contacts specific to your business
1 time non recurring service
*This service can only be purchased 1 time per business or founder
$497/ 1 time
25 Pitch-Ready Podcasts - Hand-picked shows that match your niche and audience
10 Journalists Covering Your Topic - Active reporters and contributors already writing about your space.
10 Media Publishers or Contributor Outlets, - Blogs, magazines, or digital outlets that accept guest content.
Your Guest One-Sheet - Designed and written for you. You’ll look like a pro even if it’s your first interview.
Strategy - Kickoff Strategy Call (30 mins) to nail your angle, audience, and positioning
Review Call - Delivery Review Call (15 mins), we'll go over your list, questions, and next steps
$1679/m
Press Release Distribution x 2/mo
Podcast/Media Interviews Tour Campaign x2/mo
Interviews converted to SEO and AI search friendly blogs
Identity Resolution (.50 per captured lead)
Marketing CRM and AI follow-up system included
Your Guest One-Sheet - Designed and written for you. You’ll look like a pro even if it’s your first interview.
Strategy - Kickoff Strategy Call (30 mins) to nail your angle, audience, and positioning.
Monthly Strategy Call - Strategy Review Call (15 mins), we'll go over your story lineups for the coming month.
Custom Pricing
For Existing Clients Only
Multi-Brand Press Release Distribution
Podcast/Media Interviews
Interviews converted to SEO and AI search friendly blogs
Identity Resolution (Custom Pricing for High Volume Sites)
Marketing CRM and AI follow-up system included
$57/mo + .50 per captured lead
$197 setup
Instantly see visitor names, emails, company data, and browsing behavior
Works behind the scenes on your site (nothing for them to click)
Automatically populates CRM or email list
Perfect for following up with podcast listeners or social traffic
(Custom Packages for High Volume Sites)
We help brands get more targeted buyer traffic from the biggest and best traffic source in the world. Improves brand presence online and increases conversions across all traffic sources.
On average, most customers begin to see results in weeks not months because of our active authority promotion. But the range depends on a number of factors such as: goals, industry, existing organic competition among others.
We use a variety of metrics to measure the success of our content, including engagement rates, website traffic, conversion rates, and social media reach. We provide regular reports and insights to show how the content is performing and make data-driven adjustments to optimize results. But like you, our goal is to increase your revenue, so measuring new clients and customers is our #1 metric.
Absolutely! Our team of content creators has experience working across diverse industries and niches. We take the time to research and understand your specific industry to ensure that the content we create is relevant, accurate, and appealing to your audience. Whether you're in tech, fashion, health, or any other sector, we've got you covered. But we love local businesses and are able to see the fastest results in local markets.
We can offer you a itroductory media package for only $97. (A-Lyst Local)
We will write 2 press releases for the story of your choice and get you featured at least 2x within the next 30 days. We will also include the names and emails of the media contacts that we submit your press release to. So, due to the nature of this service and the hard work that is involved in GUARANTEEING you get featured we cannot offer a free trial.
It's simple really, when I provide you with excellent results for the rediculous low commitment of $97, You are much more likely to want to do business with me in the future. It's the show and prove business model.
One small boutique winery and Italian restaurant was struggling to stand out in the highly competitive and heavily regulated wine industry, with limited resources and minimal online visibility.
By implemented a strategic media content marketing plan, the winery launched just 36 multimedia campaigns over 12 months.
As a result, they achieved a staggering 1100% increase in organic traffic, attracted over 21,000 new website visitors, and generated more than $170,000 in additional sales, while also significantly boosting their brand awareness, search rankings, and investor interest.
A local woman owned contractor in Austin Texas had virtually no online presence, not even a Google Business listing, making it nearly impossible for potential customers to find them.
After implementing a targeted content and visibility strategy, her business went from invisible to dominant in just three months.
Through 23 campaigns, they secured multiple first-page Google rankings across their key services and service areas, dramatically increasing local exposure, brand authority, and inbound opportunities in a highly competitive market.
A U.S. Air Force Veteran and former Texas firefighter, Joseph brings a service-first mindset to everything he builds. He’s helped hundreds of businesses streamline operations and unlock new revenue using his ARMS REACH Marketing System, a data-fueled, AI-powered framework that turns follow-up into a science and client acquisition into a system.
Armed with credentials from Digital Marketer™ in digital marketing strategy, project management, and AI automation, he’s obsessed with simplifying complex systems to help founders win back their time, increase conversions, and grow with clarity.
When he’s not training AI to sell smarter, he’s mentoring mission-driven entrepreneurs on how to grow without burning out.